Ask The Wig Experts!

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Frequently Asked Questions

Frequently Asked Questions

Where Do I Begin?

  • Shopping for a wig can be challenging, especially if you don't know exactly where to start. Our Wig Buyers Guide is here to help. It guides you through the steps to finding your style! You can also speak with one of our resident wig experts at 800.581.2001, M-F 8:00am-6:30pm CST


Questions About Wearable Hair

  • What are the differences between human hair and synthetic hair?

    • There are advantages to both and many people choose to have human hair and synthetic hair wigs on hand for different circumstances. Human Hair offers the most natural look and feel as well as styling versatility. While typically more expensive, with proper care, human hair can last over a year. Synthetic hair tends to be a more affordable choice and offers great ease of wear — wigs can often be worn right out of the box with little or no styling.


  • What should I keep in mind about heat-friendly synthetic hair?

    • If you enjoy styling versatility, human hair or heat-friendly synthetic hair are the way to go. While human hair offers the most natural look and feel plus styling versatility, heat-friendly synthetic hair also allows heat styling (optimal temperature of 250-275 degrees — never go above 350 degrees). Proper care is vital to keeping heat friendly hair looking its best. A wide tooth comb should be used (not a brush) and it is best to avoid combing while wet. Use of product specially designed for synthetic hair, such as BeautiMark, can also help maintain the quality and condition of the hair. We also recommend detangling spray! With proper care, heat-friendly synthetic hair should last up to a few months.


  • What are the different types of wig cap construction?

    • Constant innovation in technology allows for increasingly wearable and comfortable wigs! The base of any wig is referred to as a cap. The hair is attached to the wig cap using a variety of techniques to achieve different looks. On most wigs, hair is attached in "wefts." These are strips of hair doubled over and sewn closely together in long strands. Others are hand-tied for the most natural movement. If you like to wear your hair swept away from your face, lace front wigs are the best option. If you like parting versatility, we recommend full monofilament wigs. 100% Hand-Tied and double monofilament wigs are known for being gentle on sensitive scalps.


  • How do I figure out my wig size?

    • Many wigs come in petite, average and large sizes. Average size wigs, however, tend to fit about 95% of customers. We have a guide that will help you measure your head to determine the best size!


  • How should I go about choosing color?

    • We aim to make shopping for the right color online just as easy as in a store (or easier)! After you have found a style you like, it is time to check out your color options — there are often dozens. If you are new to wigs, consider staying close to your natural color (you can always have fun experimenting with color later). Only at will you find the TruColor™ approach to displaying color options. We capture our TruColor™ images in an extremely controlled studio environment making them the most consistently accurate available. You can also order color rings or make use of our expert color consultation services by submitting a photo or hair swatch (just download this form).


  • Are color swatches 100% accurate?

    • Hair color images are presented to give you a visual representation of color options for each item. However it must be noted that on screen representations do not necessarily precisely represent actual colors due to variable monitor calibrations. Additionally, the computer or device you use may have an impact on how colors appear. For example, Apple products tend to make colors appear slightly warmer. is proud to offer the most accurate color representation available with our TruColor™ program.


  • How do I put on a wig?

    • /look-learn/choose-with-confidenceo After removing your wig from the box, take off the protective hairnet (if the style has one) and give it a good shake. If it is a ready-to-wear synthetic hair, you are ready to go! If it requires customization (such as trimming a lace front), we recommend you consult a hair stylist. Check out our salon locator to find local salons familiar with wearable hair.
      • If you have a lot of your own hair, the first step is to gather it back and up. One great trick is to separate hair into two sections on each side of your head. Twist the hair as you pull it back and around the head so that it will eventually lay flat. This tactic can help avoid a pony tail bulge. You may choose to use pins, braids, wig caps (recommended) or a great product called Sure Grip to secure your hair. A wig cap can be helpful even without hair to keep wigs secure and in place.
      • Hold your wig at the sides (ear tabs) and starting at the front, place it at your natural hairline. Slide it on toward the nape of your neck and shift as needed using the ear tabs to help center your wig. Adjustable straps at the nape may help to achieve a more secure fit. If handling a lace front wig, take care not to tug on the lace as it can be a bit delicate.
      • Don't worry if it doesn't look perfect right away, start styling!
  • Are there tips for making my wigs appear more natural?

    • Human hair wigs tend to offer the most natural look but today, synthetic wigs can look very natural as well, thanks to great innovations in wig technology. Styles with lace front and monofilament features – or those that are 100% hand tied -- will also appear very natural. When it comes to choosing style, consider styles that will be most flattering given your face shape. Check out our guide. And as for color, it is often wise to stick close to your own natural color. Whatever you choose, a stylist can help you customize your wig to suit your preference. Consult our salon locator to find a salon near you familiar with wearable hair.
  • What wig choice is best for a sensitive scalp?

    • 100% Hand-Tied or double monofilament wigs tend to be most gentle on sensitive scalps. Some people use wig caps to protect the scalp. Sure Grip by BeautiMark is a hypoallergenic comfort liner designed to add cushion — particularly at pressure points – to improve both fit and comfort.
  • What solutions are there if my head sweats a lot?

  • How should I care for my wig?

    • Wigs come with instructions from the manufacturer that should be followed. When not in use, store your wig on a mannequin or wig stand to maintain its shape and wash only when necessary (roughly once every 10-14 days of wear but more often if your lifestyle or environment calls for it). We recommend BeautiMark care and styling products — consult our guide to caring for wearable hair for some great tips.


  • Should I own more than one wig?

    • Yes! First the practical reasons. Wigs can last longer if not worn daily. You can be washing and air-drying one while wearing the other. If you wear human hair or heat-friendly synthetic hair, you can keep one styled straight and the other curly to reduce stress. Here is a tip we love: If you'd like your wig to be your secret, get two or three of your favorite style and ask your stylist to trim them in stages. You can create the illusion of hair growth and haircuts and no one will be the wiser! And if you're more the adventurous type, you can have a little fun with a whole host of different styles and colors.
  • Can I curl or straighten my wig?

    • Synthetic hair wigs can be irreparably damaged if you try to curl or straighten the hair with heat tools, unless they are Smart Heat tools. Consider human hair wigs for the ultimate styling versatility – you can curl or straighten them as you would your own hair.
  • Can I color my wig?

    • Most styles come in a number of colors, lessening the need to color. While synthetic hair cannot be dyed, human hair wigs can. But it is a tricky process that should be handled by a hair professional only. We recommend only going darker, not lighter -- there is a lot of chemical processing involved in the making of a wig and additional manipulation can cause damage.
  • What is the best way to store a wig?

    • A wig stand or mannequin is ideal. It will help keep the hair from becoming tangled and will help to maintain shape. Also, see if you can find a cool, dry spot to keep wigs in the best condition.
  • Can I swim or shower with my wig?

    • We do not recommend this. It can put too much stress on the hair and create unmanageable tangles. Also, pool chemicals and salt can damage the hair and affect color.
  • What are some ways to tackle thinning hair?

  • What are the different types of hairpiece & hair extension attachment methods?

    • There are a lot of different kinds of hairpieces and hair extensions from bangs, to buns to ponys. And there are many methods of attachment to help secure the hair in place such as clips, wraps and combs.


Questions about & Policies

  • What are the benefits of creating an account with

    • It only takes a few minutes to set up your account. Once in place, you'll enjoy easy access to your order history for reference, tracking and quick reorders of your favorite styles. Plus checkout will be fast and efficient.
  • Does offer a Price Match Guarantee?

    • Yes! We aim to consistently offer our clients the most competitive pricing available. If you run across an authorized retailer advertising the identical product for less, will match that price. Even if they are promoting a special discount or coupon! Only a few requirements:
      1. Your request for price matching for an item must made within ten (10) days of its purchase at
      2. Items must be advertised at this price, not sent by email or via written price quote.
      3. Pricing must come from an U.S. authorized dealer (meaning a company buying directly from the manufacturer, selling within the pricing guidelines set by that manufacturer and not selling used or refurbished products).
      4. Because only sells new, unopened items, we will not match pricing on clearance, closeout, bonus or free items, used, damaged, returned or display merchandise.
      5. Price Match cannot be combined with other coupons or offers.
      To request a price match, just send our Customer Care team a copy of the catalog page or ad that displays the pricing you'd like matched. Email: or fax (214) 559-6147.
  • How can I place an order?

      • Online: Browse our selection, choose your item and designate desired color and quantity. Then click "Add to Bag". You can proceed to checkout from there.
      • By phone: Call (800) 581-2001, M-F 8:00am-6:30pm CST to order from one of our in house wig experts.
      • By fax: Simply fill out this order form and fax back to (214) 722-1230. If unable to view, download Adobe Acrobat reader: Get Adobe Reader
      • Simply fill out this order form. If you have trouble with the form, just include a note that indicates the style name, style number, color choice, quantity, mailing address, contact information & shipping preference. Mail this with cashier's check or money order (no personal checks please) to:
        • Beauty & Hair
          Mail Order
          12001 N. Central Expressway Suite 950
          Dallas, TX 75243
  • Is my wig covered by my insurance?

    • Ask your insurance company about "cranial prosthesis".
  • What are my payment options?

      • We accept the following credit cards:
        We also accept PayPal, Cashier's Checks and Money Orders (no personal checks please).
      • All Credit Card charges will appear as Credit cards are charged upon order shipment unless an item is backordered and you choose to wait until it becomes available. If we are unable to fulfill our obligation to ship any order, we will refund the amount charged to the original credit card.
  • What are your security and privacy policies?

    • All personal information is kept private and used exclusively for the purpose of fulfilling your order and making your shopping experience successful. Strict guidelines are adhered to in order to keep your personal information private.


  • Can I be sure that online payments are safe and secure?

    • ensures that all customer details and information, including contact and purchase information, are kept private and all transactions are processed through a secure credit card processing system.
  • Do you offer free shipping?

    • We are happy to offer free U.S. Ground shipping for orders over $50. Just enter the code SHIPFREE at checkout. Please note that free shipping cannot be combined with other offers.
  • What are my shipping options?

      • We offer several choices unless otherwise stated. Our shipping promotions apply to U.S. Ground shipments only. Please note that we are not responsible for duties, taxes or additional charges that may be charged by Customs for international deliveries.
        • U.S. Ground ($7.95) — 7-9 business days (excluding AK, HI and PR)
        • U.S. Air ($14.95) — 4-6 business days
        • U.S. Express ($39.95) — 2-3 business days
        • Canada Air ($29.95) — 5-14 business days
        • International ($54.95) — 8-14 business days
  • Can I track my order online?

  • What happens if the item and color I choose is backordered?

    • Backorders occasionally occur when requests for an item exceed available inventory. If this happens we will contact you via email and let you know your options:
      1. You can choose to be placed on our priority wait list. We will let you know the anticipated delivery date.
      2. Feel free to select an alternative item — consider a different shade or a whole new style. We're happy to help!
      3. You can also cancel your original order.
      International orders containing multiple products will ship when all products ordered are available to avoid partial shipments.
  • What happens if I change my mind after I order?

    • We move fast! Our priority is getting items delivered to our customers as quickly as possible. We do, however, have a 4 hour grace period should you change your mind after placing an order. Just call us at (800) 581-2001, M-F 8:00am-6:30pm CST. READ POLICIES
  • What happens if I want to exchange my purchase?

    • We want you to be happy. This is why we offer an unlimited exchange policy! Please feel free to exchange any eligible item. We make it easy by including a form on the reverse side of your packing slip. Simply fill that out and mail it back with the item. If we can be of help deciding on an alternate item, just call us at (800) 581-2001, M-F 8:00am-6:30pm CST.
      • Items are eligible for exchange if returned within 14 days of receiving your original order. Items must be in original, factory condition (unaltered, unworn, undamaged and with tags attached in original packaging).We provide a wig hygiene guard with every wig for use when trying on.
      • Costume wigs, last call or clearance items, discontinued items, care and styling product, accessories, liquids, special order items and wholesale orders are ineligible for exchange.
  • Do you accept returns?

    • As we do not sell refurbished or previously owned products, you can choose to return eligible items but a 25% restocking fee is applied. If you would like to exchange your item, we will waive the restocking fee. MORE ABOUT EXCHANGES
      • 1. Items are eligible for return if returned within 14 days of receiving your original order. Items must be in original, factory condition (unaltered, unworn, undamaged and with tags attached in original packaging).We provide a wig hygiene guard with every wig for use when trying on. In cases of evident manufacturer defect, 25% restocking fee will not apply and credit will be issued.
      • 2. Costume wigs, last call or clearance items, discontinued items, care and styling product, accessories, liquids, special order items and wholesale orders are ineligible for return.
      READ POLICIES If your product is ineligible for exchange or return, you can choose to have item returned to you (at your cost) or donated to the American Cancer Society (donation receipt available upon request). To thank you for your charitable gift, we will issue you a coupon to receive 20% off a future purchase.
  • How fast can I expect a credit to be reflected on my credit card account?

    • It may take 4-5 business days for your exchange/return to reach us. But once it is received we move quickly to inspect items and process any refunds to be automatically applied back to your original payment method. While we usually take less than 2 days to manage this process, your credit card company may take from 2-10 additional business days to post credits to your account.
  • Are shipments discreet?

    • Yes! Your privacy is definitely a priority! Our shipments come from Beauty & Hair (the word "wigs" is nowhere to be found).
  • How can I submit a product review?

    • A comment about your experience with an item will be very helpful to other customers. Please do share your opinion, photos and/or video by clicking the "Add Your Review" link at the top of product pages. Don't forget to include the color you chose!


  • How do I subscribe or unsubscribe from your e-mail list?

    • We love to keep you in the know about special promotions, new arrivals and more. It is easy to sign up and if you decide not to receive our email, simply click the Unsubscribe link included at the bottom of our email. You can always change your mind later if you miss hearing from us.
  • What are the wholesale opportunities?

    • If you own a hair salon, wig boutique or beauty supply store and are interested in offering our products to your clients, you should begin by submitting a request to participate in the Wholesale Program. Please email us at, call us at (800) 581-2001 or fax us at (214) 722-1230 and include the following information:
      1. Business Name
      2. Type of Business
      3. Years in Business
      4. Business Address
      5. Business Owner's Name
      6. Daytime Phone Number
      7. Email Address
      8. Brands and/or products of Interest
      9. Copy of Business License
      A wholesale representative will be in touch! Please note that to qualify for wholesale pricing, your initial order must meet or exceed $500. Wholesale purchases are not eligible for return. Please call us at (800) 581-2001, ext. 1 with any questions.
  • Do you have a press or advertising contact?

  • Who should I contact with questions about employment opportunities?