Understanding TruColor Imagery

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Understanding TruColor Imagery

With wigs, finding the right hairstyle and color is key to looking and feeling good. However, this can be challenging when the color you see online looks different from the wig’s actual color once taken out of the box.While several factors affect wig colors (e.g., texture, lighting environment, and length), we bridge this gap by offering TruColor imagery—photographing wigs under controlled studio lighting to provide the most accurate color depiction. Read on to learn more about TruColor imagery.

What is TruColor Imagery?

When shopping for wigs on our website, you may notice mannequin shots with our products. These photos are called TruColor imagery and help showcase the different color options. TruColor images are captured in our studio to provide the most accurate color swatches. Over time, we have worked diligently to provide our customers with images of full wig styles in every available color.

Why Is TruColor Imagery Important?

TruColor imagery is important because not only do you see the full image of a wig but you can see the color distribution throughout the hair. This provides clarity of what your wig will look like when you take it out of the box. Our goal for the TruColor program is to make shopping for the right color online easier!

How Lighting Affects Wig Colors

Featured Here: Ignite by Jon Renau in shade FS17/101S18 PALM SPRINGS BLONDE

When viewing a wig under different lighting conditions, you may notice shifts in intensity, tint, or tone due to variations in light quality and strength. When light reflects off the hair fiber’s pigment, it affects the shade. Factors such as the light source, screen type, and even skin tone can alter how a wig’s color appears.

Before purchasing a wig, research the hairstyle and color. Compare colors across synthetic and human hair options, as shades may vary even within the same brand. Search through our TruColor images (exclusive to wigs.com) and watch videos on each product to gain a better idea of what you're buying. It's worth investing the effort upfront to ensure you find the perfect wig for you.

Need help choosing the perfect color? Schedule a complimentary virtual consultation with our Client Care Team here.