Wigs.com is turning 25, and we’re celebrating YOU! For the next 25 weeks, we’re giving away amazing prizes, sharing special moments from our journey, and bringing you exclusive offers—all as a thank-you for being part of our community.

Every week, you’ll have a chance to win premium prizes, from wigs, BeautiMark bundles, and more from the top brands in the industry. Plus, we’ll be sharing behind-the-scenes stories, customer spotlights, and exciting surprises along the way!

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FREE Go To Kit with Orders $500+

Receive a FREE Go To Kit with any purchase of $500 or more.*


*Limited Time Only. While supplies last.

Celebrating 25 Years of...

Innovative Leadership

"When we started Wigs.com, the goal was simple: create a shopping experience that makes every customer feel confident and supported. That vision has grown into something bigger than I ever imagined."

– Carliz Sotelo, Founder & CEO

Amazing Client Care

For 25 years, our Customer Care Representatives have been more than just support—they’re your personal wig experts. From helping you find the perfect fit to offering expert styling and care tips, we’re always here to ensure you feel confident and beautiful.

A Team Dedicated to you

Every marketing campaign, website update, and new feature is designed with you in mind. From innovative features like TruColor and Virtual Consultations to the latest improvements in shopping, returns, and exclusive content, we’re committed to making your Wigs.com experience better every year.

Join us in celebrating 25 years of confidence, beauty, and innovation! 

to our incredible and inspiring clients...

For 25 years, our incredible customers have been at the heart of everything we do. Your strength, loyalty, and trust have inspired us to grow, innovate, and serve with purpose every single day. This milestone is just as much yours as it is ours — thank you for being part of our journey.

WEEK 12

July 18 - July 24th: Every eligible Estetica wig purchase will recieve a FREE Cosmetic Bag.*
*While supplies last.
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how it all started...

2000

Where it all begins with Beauty & Hair

It was a leap of faith! It all begins with a small team in a one-room office with our focus set on providing a pampering experience for the client. We weren't positive that women would feel comfortable shopping for wigs online, but with a commitment to making shopping discreet, empowering, and easy, Wigs.com quickly becomes the go-to destination for wigs.
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2004

Moving on up

Growth to be proud of but not enough space! It is time to move our corporate headquarters in Dallas, TX to a larger office.

2019

 Stronger Together

A six-year partnership is formed between Wigs.com and Breastcancer.org, aimed at educating and empowering women experiencing hair loss due to breast cancer treatments.
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2021

Big Moves, Big Dreams

Beauty&Hair headquarters move to a new headquarters in Addison, TX, creating space for even more growth, innovation, and collaboration!

2024

There’s an App for That

The Wigs.com mobile app officially launches, making it easier than ever to shop, track orders, and access exclusive content from anywhere!
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2025

A blonde for everyone, only at Wigs.com

Introducing the exclusive color Arabian Sand Blonde in Angelica PM—available ONLY at Wigs.com! A universally flattering blonde that enhances every complexion with effortless grace.

Wigs.com Celebrates 25 Years!

From a small office in 2000 to the #1 online wig retailer today—thank you for 25 years of confidence, beauty, and innovation!

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