Customers say this synthetic wig shampoo leaves their wigs clean, soft, and shiny with a pleasant, light fragrance that isn't overpowering. Many reviews mention it rinses out easily and effectively removes styling products and buildup. Users consistently praise the gentle cleaning action and note that a small amount goes a long way. The scent receives frequent positive comments, with some customers saying they've received compliments on how fresh they smell. Several long-term users report trying other brands but returning to this one for better results. Common feedback includes improved manageability and body in wigs after washing. A few customers note the product can be thick and takes time to dissolve, while one mentioned changes in formula consistency over time.