A Very Merry Recap of Wigs.com 2025

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Zara by Jon Renau in 24BT18S8 Shaded Mocha

Featured Here: Zara by Jon Renau in shade 24BT18S8 Shaded Mocha

News & Updates

A Very Merry Recap of Wigs.com 2025

As 2025 comes to a close, we’re reflecting on an extraordinary year filled with milestones, celebrations, and unforgettable moments at Wigs.com. This year was one for the books! We celebrated 25 years with months of giveaways and brand spotlights, launching our exclusive Arabian Sand Blonde shade and making our debut at New York Fashion Week. We strengthened our community through meaningful collaborations, launched amazing new wigs and care products, and had a spectacular ambassador trip. Join us as we recap all the joy, innovation, and inspiration that made 2025 truly magical.

2025 Year Anniversary

Wigs.com is celebrating 25 years of innovation, empowerment, and community—a journey that began in a small one-room Dallas office in 2000 and grew into the leading online destination for wigs and alternative hair. As part of the celebration, Wigs.com spent five months honoring the customers and brand partners who have shaped this company’s success. The festivities included giveaways featuring top wig brands, weekly brand spotlights, and new product launches from BeautiMark. The company reflected on its rich history through a detailed timeline and highlighted meaningful collaborations with charities and creative partners. As we look ahead with gratitude and excitement, we hope to continue inspiring confidence for every individual—today and for the next 25 years.

Exclusive Arabian Sand Color

Featured Here: Angelica PM by Noriko in shade Arabian Sand

Arabian Sand Blonde is a Wigs.com–exclusive color created in collaboration with Noriko designer Alexander Turnbull. Inspired by the warm, golden tones of desert sands, this uniquely balanced blonde blends both cool and warm hues to create a universally flattering shade.

Over the course of 18 months, seven variations were tested before perfecting the final result: a neutral blonde base enriched with creamy halo highlights, soft lowlights, and subtle warmth from honey, gold, sand, and chestnut tones. A gentle chocolate root ties everything together, ensuring the color enhances every complexion—appearing richer in warm lighting and lighter in cool lighting.

With its sun-kissed dimension and universally flattering palette, Arabian Sand Blonde stands out as a signature shade you’ll find only at Wigs.com.

New York Fashion Week Debut

Model in pink dress walking down the runway in wig

Wigs.com made its official debut at New York Fashion Week, where designer Malan Breton featured wigs—cut, colored, and transformed by legendary stylist Vivienne Mackinder—into bold, asymmetrical bobs. These hairstyles elevated Breton’s Act III alternative hair segment.

Showcasing pieces like Harriet by Rene of Paris and several TressAllure favorites, the collection demonstrated that wigs are not merely accessories but powerful fashion statements. Mackinder praised their versatility, noting how easily they can be steamed, curled, and restyled, embodying the true joy of alternative hair.

Ambassador Trip

This October, Wigs.com brought together its ambassadors and brand partners for three unforgettable days of connection, creativity, and celebration across Dallas and Fort Worth. The trip kicked off with a rooftop evening hosted by Jon Renau, where ambassadors reunited, met new members of the community, and designed custom cowboy hats. The night set the tone with its skyline views, shared laughter, and a spontaneous rooftop dance party.

The second day carried the excitement to the Fort Worth Stockyards with Rene of Paris designer Alexander Turnbull. Ambassadors donned their custom hats as they explored local shops, watched the iconic cattle drive, and enjoyed a country-style lunch at the renowned Drover Hotel.

Later in the evening, the celebration continued back in Dallas with a warm, inspiring dinner hosted by Raquel Welch’s lead designer Frank Campanella and VP Ellen Williams, who shared stories, gratitude, and a deeper look into the artistry behind the brand.

On the final day, representatives from Ellen Wille and Envy joined the group for a creative morning at a custom lipstick bar, followed by lunch at the Wigs.com office and a glamorous evening at Reunion Tower.

Across all three days, the event highlighted the heart of the Wigs.com community—genuine connection, shared purpose, and the joy of helping others feel confident and beautiful.

Final Thoughts

As we wrap up this unforgettable year, we’re filled with gratitude for the incredible community that continues to inspire every step we take. From milestone achievements and exclusive launches to runway moments and ambassador adventures, 2025 reminded us why we do what we do: to empower confidence, spark creativity, and uplift those navigating their hair journey. With even more innovation and exciting collaborations on the horizon, we can’t wait to keep growing, celebrating, and creating beauty together. Here’s to the memories we made in 2025—and to all the extraordinary moments still to come.