How To Wear Your Wig In Winter Weather

How To Wear Your Wig In Winter Weather

Depending on your type of wig, hair maintenance can be a unique challenge during the winter months. A human hair wig can be just as difficult as your natural hair when it comes to handling brutal temperatures—and if you’re not careful, any wig’s shape, thickness, and overall feel can be damaged in particularly cold, dry climates.

Here are some tips and products designed to make your wig care process simple this holiday season, ensuring that you can still pull off all the adorable updos and styles you have planned for your beautiful wig!

Deep Conditioning

During the winter season, deep conditioning is essential to the life and longevity of your wig. Conditioning helps to treat dryness, and can restore your wig’s thickness and texture after exposure to the elements. Aim to use a little less shampoo and a little more conditioner (make sure you get a conditioner that's right for your wig - try BeautiMark's Intensive Recovery Conditioner for human hair, or the Leave-In Conditioner, specifically designed for synthetic hair.) Apply a hair mask at regular intervals to help hair outlast the winter cold and damaging winds!

Air Dry (Before You Go Outside)

Limit your use of straighteners, blow dryers, and curling irons as much as you can—what with the cold, snow, and wind, your wig is already having to handle enough! Embrace a more natural look during your regular work week and on days you’re spending inside. Just make sure you don’t go outside while your wig is still wet (or even a little damp): hair can freeze in the winter cold, leaving your strands very breakable and brittle. Pat dry your wig with a soft towel and gently style your hair as you prefer. I also like to apply a small amount of BeautiMark's Luster Serum to keep my wig looking sleek and shiny all day long!

Moisturize, Moisturize, Moisturize

Whether you have a holiday party to attend and need to use a curling iron or you’re just making a quick trip to the store, make sure to moisturize your hair as much as you can. All wigs start losing moisture the moment you step outside into the cold, but this step is especially important for human hair wigs. Hydrate your hair with wig care products like BeautiMark’s 3-in-1 Miracle Protect Spray to help your wig fight off the wintery elements. Argan oil is designed to strengthen and protect human hair when it’s exposed to harsh weather conditions. 

Cover Up

Whenever you’re spending time outside, wrap your wig in a soft scarf or warm, gentle material to limit exposure.

Product shown is The Softie Wrap Print by Jon Renau

Synthetic hair is more fragile than human hair, and can be severely damaged in windy and snowy conditions. While you sleep, remove your wig and cover it in similarly soft, silky materials to avoid accruing excessive knots and tangles while you sleep. Always try to avoid covering your hair with hats or any wool materials to prevent hat hair, breakage, and frizziness!


We want to know what you think! What keeps your wig looking great in the winter weather? Let us know in the comments below!

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