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How To Wear Your Wig In Winter Weather

Posted on November 26 2018

Depending on your type of wig, hair maintenance can be a unique challenge during the winter months. A human hair wig can be just as difficult as your natural hair when it comes to handling brutal temperatures—and if you’re not careful, any wig’s shape, thickness, and overall feel can be damaged in particularly cold, dry climates.

Here are some tips and products designed to make your wig care process simple this holiday season, ensuring that you can still pull off all the adorable updos and styles you have planned for your beautiful wig!

Deep Conditioning

During the winter season, deep conditioning is essential to the life and longevity of your wig. Conditioning helps to treat dryness, and can restore your wig’s thickness and texture after exposure to the elements. Aim to use a little less shampoo and a little more conditioner (make sure you get a conditioner that's right for your wig - try BeautiMark's Hydra Conditioner for human hair, or the Leave-In Conditioner, specifically designed for synthetic hair.) Apply a hair mask at regular intervals to help hair outlast the winter cold and damaging winds!

Air Dry (Before You Go Outside)

Limit your use of straighteners, blow dryers, and curling irons as much as you can—what with the cold, snow, and wind, your wig is already having to handle enough! Embrace a more natural look during your regular work week and on days you’re spending inside. Just make sure you don’t go outside while your wig is still wet (or even a little damp): hair can freeze in the winter cold, leaving your strands very breakable and brittle. Pat dry your wig with a soft towel and gently style your hair as you prefer. I also like to apply a small amount of BeautiMark’s Brilliant Shine for synthetic wigs or their Shine Serum for human hair to keep my wig looking sleek and shiny all day long!

Moisturize, Moisturize, Moisturize

Whether you have a holiday party to attend and need to use a curling iron or you’re just making a quick trip to the store, make sure to moisturize your hair as much as you can. All wigs start losing moisture the moment you step outside into the cold, but this step is especially important for human hair wigs. Hydrate your hair with wig care products like BeautiMark’s Daily Protect Leave-In Spray or Jon Renau’s smoothing mist to help your wig fight off the wintery elements. Argan oil is designed to strengthen and protect human hair when it’s exposed to harsh weather conditions. Jon Renau’s mist is also great if you’re usually in a rush while styling in the mornings, as it can greatly shorten the hair drying process!

Cover Up

Whenever you’re spending time outside, wrap your wig in a soft scarf or warm, gentle material to limit exposure.

Product shown is The Softie Wrap Print by Jon Renau

Synthetic hair is more fragile than human hair, and can be severely damaged in windy and snowy conditions. While you sleep, remove your wig and cover it in similarly soft, silky materials to avoid accruing excessive knots and tangles while you sleep. Always try to avoid covering your hair with hats or any wool materials to prevent hat hair, breakage, and frizziness!


We want to know what you think! What keeps your wig looking great in the winter weather? Let us know in the comments below!


  • The Wig Experts: December 05, 2018

    Hi Monica!

    Each piece on our site has details on their page that includes a style description, fiber type, cap construction, and more! Type in the name of the particular wig you are looking for in the search bar and click on the product to see all the details.

    If you are searching for more details, you can always call our helpful Client Care Representatives. They can answer any questions you may have, give a color consultation, and make style recommendations! Our Representatives are available by phone or email from Monday through Friday from 8:00am – 6:30pm CST. Call (800) 581-2001 to speak to a Representative or email

    We hope this information helps!
    - The Wig Experts

  • Monica : December 05, 2018

    Have several Rachel Welsh wigs and trying to find out what they are and detail how can I get this info

  • The Wig Experts: November 30, 2018

    Hi Jen,

    That’s a great question! Using a leave-in conditioner or even a deep conditioning mask after washing will help some of the frizzing issues caused by sweaters and certain tops. Also, brushing your synthetic wig with a wide tooth comb throughout the day can help the frizzing issue.

    We have another blog about winter hair do’s and don’ts that has some helpful tips like using a microfiber towel to dry your wigs after washing! You can read more tips here:

    - The Wig Experts

  • Jen Guerro: November 30, 2018


    I wear synthetic wigs and know that longer wigs can get frizzy when they rub on sweaters, i try to get shorter wigs because of this but how can you prevent other damage from winter conditions, does using leave in conditioner regularly help keep damage in check? thanks!

  • The Wig Experts: November 29, 2018


    The wig in the outdoor photo is Longing for Long by Raquel Welch! Check out more details on this style here:

    - The Wig Experts

  • Ames: November 29, 2018

    Hi! What is the name of the wig in the first outdoor photo with the red beanie? Thanks!

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