Wigs.com Celebrates 25 Years of Confidence, Innovation & Community

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Featured Here: Cory by Noriko in shade Vanilla Lush and Link by Ellen Wille in shade Pastel Rose Rooted

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Wigs.com Celebrates 25 Years of Confidence, Innovation & Community

What started as a small team with a big vision has blossomed into the #1 online destination for wigs and alternative hair. Over the past 25 years, Wigs.com has pioneered the online wig shopping experience, launched game-changing tools like TruColor and virtual consultations, and created an empowering community rooted in confidence and care. From one-room beginnings to industry leadership, we’re celebrating every moment that shaped our journey.

How Did Wigs.Com Get Started?

2000 - 2006: Early Beginnings

Our story begins in 2000 where we started with a small team in a one-room office in Dallas with our focus set on providing a pampering experience for the client. We were wary at first about how our clients felt about shopping for wigs online, but we made it our mission to make online wig shopping discreet, empowering, and easy. Soon Wigs.com quickly grew as a trusted source for wigs, hair toppers, extensions, etc. Thus, Beauty & Hair Products International was born—eventually welcoming sites like HairExtensions.com, HairToppers.com, WigOutlet.com, WowWigs.com, and TheWigCompany.com into one trusted family.

As our company grew, we moved into a larger office in Dallas in 2004. We also relocated our warehouse to Kansas City in 2006 right next to HairUWear - the largest wig manufacturer in the U.S. We strategically placed our shipping facility there to ensure fast delivery to our clients.

2007 - 2014: Milestones and Innovations

Over the next several years, we expanded our ventures to help our clients get the best experience. We launched our very own care line - BeautiMark in 2007, founded our Youtube channel WigsTV in 2008, and created our TruColor imagery program in 2010 to make color selection easier. That same year, we joined social media (Facebook, Twitter, Pinterest, etc.) to better connect to our audience. We later joined Instagram in 2012 to share stories, styling tips, and more!

In 2014, we introduced Europe’s top wig brand Ellen Wille that was exclusively at Wigs.com. We also launched our “Inspiring Women” video series that showcased real women’s experiences and journeys with wigs.

2019 - 2025: Partnerships & Community

As we grew, we also began collaborating with organizations, like Breastcancer.org. In 2019, we signed a six-year partnership with them to help educate and empower women who were experiencing hair loss from breast cancer treatments.

2021 was a big year for Wigs.com. We moved our headquarters to Addison, TX to allow our team to grow, innovate, and collaborate. We started offering Virtual Consultations to our clients, by offering direct access to a Wig Expert for advice, color matching, care guidance, and more!

The next couple of years were very eventful. We expanded our wig community by launching our Ambassador Program in 2022. This program brings together wig enthusiasts and content creators alike by offering a space to share experiences and inspire confidence.

2024 was another busy year. We partnered with many organizations, such as: Stand Up to Cancer, EBeauty, Ricardo Fisas Natura Bissé Foundation, and more, who shared our mission to restore confidence, identity, and hope. We developed an app to make shopping for wigs quick and easy. We even added videos to product pages to showcase different styles, colors, and cap constructions

2025 marks an incredible 25 year milestone for our company. As part of the celebration, we created an exclusive Wigs.com color - Arabian Sand Blonde. This unique shade is designed to complement every complexion.

Awards & Mentions

In 2006, we were recognized by the Dallas Business Journal as one of the top 100 fastest-growing companies—three years in a row.

In 2009, the BeautiMark Pure Care line was formulated and introduced.

In 2013, Wigs.com was featured in an American Express commercial. Their series "Inside Successful Small Business" gave us the opportunity to share all the hard work and passion behind what we do.

Since 2021, we've helped over 3,500 customers find their perfect wig through 1-on-1 consultations!

The 2021 BeautiMark collection launches with sleek new packaging and cleaner formulas—free of toxic glycols, sulfates, phthalates, parabens, and artificial dyes. The Pure Care Human Hair Care Line and Essentials Line feature all-natural essential oil scents!

As of 2025, we have raised over $325,000 for Breastcancer.org throughout our partnership.

Final Thoughts

As we look ahead, we remain committed to empowering confidence through continued innovation and heartfelt service. At Wigs.com, we are more than just a retailer. We offer education, resources, and empowerment to help those who have lost their hair to regain their confidence and identity. No matter where you are on your wig journey, we will help you every step of the way. Thank you for being a part of our story. Here’s to 25 years—and the next chapter of beauty, confidence, and innovation.

Stay tuned for more giveaways and deals for our 25 in 25 celebration!

To learn more about our history, please visit our timeline page.

Wigs.com Timeline