How it all started

From Our First Wig to a Global Community

What started as a small team with a big vision has grown into the #1 destination for wigs and alternative hair. Over the past 25 years, we’ve led the industry with game-changing innovations, exclusive collaborations, and a commitment to helping people feel beautiful, confident, and empowered. Explore our journey—from pioneering online wig shopping to launching TruColor, virtual consultations, and exclusive colors—and celebrate the milestones that have shaped Wigs.com into what it is today!

2000

Where it all begins with Beauty & Hair

It was a leap of faith! It all begins with a small team in a one-room office with our focus set on providing a pampering experience for the client. We weren't positive that women would feel comfortable shopping for wigs online, but with a commitment to making shopping discreet, empowering, and easy, Wigs.com quickly becomes the go-to destination for wigs. Now we ship thousands of orders every month. That's a lot of wigs! Beauty & Hair Products International is introduced, bringing HairExtensions.com, HairToppers.com, WigOutlet.com, WowWigs.com, and TheWigCompany.com into one trusted family.

2004

Moving on up

Growth to be proud of but not enough space! It is time to move our corporate headquarters in Dallas, TX to a larger office.

2006

There’s no place like . . .

. . . Kansas City! We wanted to be able to ship your wigs even faster, so we moved our warehouse next door to the largest wig manufacturer in the US, HairUWear. With such a central shipping facility, our clients receive their orders faster than ever before.

Award Winning

For the third year in a row, Beauty & Hair (parent company to Wigs.com) is ranked among the top 100 fastest-growing companies by the Dallas Business Journal.

2007

BeautiMark Launches

After many hours in the lab, the formula is perfected, and the BeautiMark collection for synthetic hair is introduced. In our humble opinion, BeautiMark remains the absolute best hair care product available for alternative hair.

2008

Lights, Camera, Action!
Poster

We know choosing a wig online can be tricky. With the creation of our own in-house production studio, it’s possible to constantly add exclusive images and videos. And with so many videos, we create our own YouTube channel "WigsTV."

2009

BeautiMark expands

The first BeautiMark was such a hit, we created a new line specifically formulated for human hair called Pure Care.

2010

Not just for Stage & Stars

Ready-to-wear lace front wigs are introduced by Jon Renau with the SmartLace Collection and Raquel Welch with the Sheer Indulgence Lace Front Collection

Finding the Perfect Color Just Got Easier

TruColor is introduced to make it easier to select shades online. We are the first to present photos of the complete styles in ALL colors available (instead of just swatch), making it easier to choose color with confidence!
Poster

Getting Social

Facebook, YouTube, Blog, Twitter, Pinterest—just a few of the ways we get to connect with our amazing community. Thanks for all the feedback, comments, and photos you share.

2012

Your Community, Your Confidence

Wigs.com joins Instagram, creating a place to connect, learn, and be inspired. From styling tips to real wig-wearer stories, our social community continues to grow!

2013

Our Makeover

Wigs.com gets a new look, cool new features, and an overall better shopping experience.

American Express stops by
Poster

Wigs.com is featured in an American Express commercial, part of the "Inside Successful Small Business" series, providing a great opportunity to share all the hard work and passion that goes into what we do.

2014

From Europe with Love

The Ellen Wille brand of couture wigs and hairpieces is introduced, exclusively at Wigs.com. Europe’s top wig brand is now one of the most popular brands here in the US!

Inspiring Stories from Inspiring Women
Poster

Over the years, we've been inspired by uplifting stories of bravery and fun stories of fabulous hair. The "Inspiring Women" video series is introduced to share these inspirational messages with our community.

2018

 Faster Than Ever!

A warehouse upgrade leads to faster processing times, ensuring customers get their orders even quicker!

 Industry Milestones

Raquel Welch Wigs turns 20, while HairUWear and Ellen Wille both celebrate 50 years of wig innovation.

2019

 Real Reviews, Real Voices

Product reviews are officially added to Wigs.com, giving customers real feedback from fellow wig-wearers to make shopping even easier.

 Stronger Together

A six-year partnership is formed between Wigs.com and Breastcancer.org, aimed at educating and empowering women experiencing hair loss due to breast cancer treatments.

2021

Big Moves, Big Dreams

Beauty&Hair headquarters move to a new headquarters in Addison, TX, creating space for even more growth, innovation, and collaboration!

Your Personal Wig Expert—Now Just a Click Away!

Finding the perfect wig just got easier! Virtual Consultations launch, giving you direct access to a Wig Expert for personalized fit advice, color matching, styling tips, and care guidance—all from the comfort of home. You can even unbox your wig live for expert help in real time! Since 2021, we've helped over 3,500 customers find their perfect wig through 1-on-1 consultations!

Find Your Perfect Match

An upgraded filter menu makes finding the perfect wig easier than ever, with options to search by cap size, brand, hair fiber, length, cap design, and more!

BeautiMark Gets a Glow-Up

The 2021 BeautiMark collection launches with sleek new packaging and cleaner formulas—free of toxic glycols, sulfates, phthalates, parabens, and artificial dyes. The Pure Care Human Hair Care Line and Essentials Line feature all-natural essential oil scents!

2022

The Ambassador Era Begins

The Wigs.com Ambassador Program launches, bringing together influencers, content creators, and wig enthusiasts to share their experiences and inspire confidence in others.

2024

Making Returns Easier

A new returns system is introduced, simplifying the process and making it even easier for customers to shop risk-free.

There’s an App for That

The Wigs.com mobile app officially launches, making it easier than ever to shop, track orders, and access exclusive content from anywhere!

More Than Hair: Wigs.com & Our Nonprofit Partners

Wigs.com deepens its commitment to supporting those experiencing hair loss by partnering with Stand Up 2 Cancer, Ebeauty, Ricardo Fisas Natura Bissé Foundation, and Children With Hair Loss. More Than Hair is more than a name—it’s a mission. At Wigs.com, we believe wigs do more than restore hair; they restore confidence, identity, and hope.

Lights, Camera, Action! 

Product pages get an upgrade with in-depth videos showcasing styles, colors, cap constructions, and fit—helping customers shop with confidence.

2025

A blonde for everyone, only at Wigs.com

Introducing the exclusive color Arabian Sand Blonde in Angelica PM—available ONLY at Wigs.com! A universally flattering blonde that enhances every complexion with effortless grace.

Wigs.com Celebrates 25 Years!

From a small office in 2000 to the #1 online wig retailer today—thank you for 25 years of confidence, beauty, and innovation!

How it's going

Wigs.com is turning 25, and we’re celebrating YOU! Starting May 1, 2025, we’re kicking off 25 weeks of celebration—featuring amazing giveaways, special moments from our journey, and exclusive offers—all to thank you for being part of our community.

Celebrate 25 With us!