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Featured Here: Lumi by Estetica in shade CKISSRT4

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Brand Spotlight: Estetica

2025 is Wigs.com’s 25th anniversary. As we celebrate this milestone with giveaways and exclusive launches, we’re proud to highlight the brands that have helped us get to where we are today. This week we’re spotlighting Estetica - a wig brand well-known for comfortable cap construction, eye-catching hair colors, and gorgeous hairstyles. Let’s explore why Estetica continues to be a favorite among wig wearers.

A Short History of Estetica

Estetica Designs was founded in 1979. The brand’s commitment to quality, comfort, and style has earned a reputation as a premier manufacturer of wigs and hairpieces. The design team passionately explores the latest technologies and current hair trends to offer a wide range of luxurious styles and radiant hair colors to meet the diverse needs of clients. Dedicated to upholding its legacy of excellence, Estetica ensures every product reflects thoughtful craftsmanship—balancing construction, color, and affordability. From timeless classics to fresh, modern looks, Estetica Designs empowers individuals to feel confidently beautiful and effortlessly themselves.

Why Do We Love Estetica?

Featured Here: Mellow by Estetica in shade Chocolate Smoke (left) and Icy Shadow (right)

Comfortable Cap Construction

Comfort and realism are the cornerstone of Estetica’s wigs. One of the brand’s innovations, the revolutionary Pure Stretch Cap® technology, allows the entire perimeter of the wig cap to stretch. This aspect helps eliminate any pressure points to create the most comfortable fit ever. 

In 2025, Estetica debuted the Swiss Lace+ front, an upgrade over traditional lace fronts. While most lace features a grid-like structure, Swiss Lace+ uses a honeycomb pattern that offers greater flexibility and durability. This unique construction allows it to seamlessly blend in with your natural hairline. Finer threads make it softer and lighter for all-day wear.

Effortless Styles for Everyday Confidence

Estetica’s wigs are specially designed for the everyday woman, which is why most of the brand’s wigs are ready to wear straight out of the box. These styles range from trendy lobs and playful shags to classic long tresses and chic pixies. If you’re looking for a demure hairstyle for date night or a fabulous hairdo that keeps up with your busy schedule, Estetica’s wigs are superb! 

Natural & Trendy Haircolors

Featured Here: Locklan by Estetica in shade SPF Blonde

Along with exceptional comfort and style, Estetica also offers a standout color selection ranging from chunky highlights and ombre shades to bombshell blondes and brilliant browns. One of their newest colors, SPF Blonde, was released this summer. This gorgeous color blends golden blonde, pale blonde and iced blonde to create its luminous blonde color. 

A Message from Estetica

The Estetica team shares their thoughts about the Wigs.com 25th anniversary: 

Our Best-Selling Wigs from Estetica

Jones

Featured Here: Jones by Estetica in shade Sunlit Blonde
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Mellow

Featured Here: Mellow by Estetica in shade Vanilla Macchiato 
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Jett

Featured Here: Jett by Estetica in shade SPF Blonde
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Ellen

Featured Here: Ellen by Estetica in shade Sunlit Blonde
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Avalon

Featured Here: Avalon by Estetica in shade Graydient Storm
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Final Thoughts

As we honor 25 years of Wigs.com, it’s brands like Estetica that have made this journey truly special. Estetica continues to be a favorite among wig wearers of all experience levels. Whether you’re new to wigs or a seasoned pro, the brand features effortlessly wearable styles and stunning hair colors that turn heads. We’re thrilled to celebrate this iconic brand as part of our anniversary spotlight and can’t wait to see how Estetica continues to inspire confidence and beauty for years to come. 

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