Choose Color with Confidence

When choosing a wig, color is key! | Learn more

When choosing a wig, color is key!

But in truth, most styles come in such a wide variety of colors (as many as 40!) — the wise approach is to narrow down the styles you love first.Once you've identified your favorite styles, it is time to check out color options. This can be challenging. Typically, you'll find manufacturer color swatches online. The trouble is, they are primarily created for professional use. These swatches of color do not show the full effects of the color distribution of the actual wig, because professionals already understand how it will distribute throughout the piece. You're left with only a partial sense of what a wig color will look like. And in addition, swatches from different manufacturers are inconsistent, making it difficult to compare choices from different brands.

Only at will you find the TruColor™ approach to displaying color options. TruColor™ images are captured in our extremely controlled studio which enables us to produce the most consistently accurate color swatches. And over time we have worked diligently to offer our customers yet another improvement on our TruColor™ program; images of full wig styles in every color available. With a full image of a wig, you can see color distribution throughout the style and get a much better sense of what your wig will look like when you take it out of the box. Our goal for TruColor™ is to make shopping for the right color online just as easy as in a store (or easier)!



If you are concerned about making a color choice online, there are other options.


Color Consultation

Send in a great quality picture or an actual hair sample along with the wig style names you're interested in. Our licensed cosmetologists will help with color matching.

Simply complete this form and mail it back to us:
Beauty & Hair
Attn: Color Consultation
5055 Keller Springs Rd, Suite 300
Addison, TX 75001

After we have reviewed your request, we will assemble your personalized color match recommendation. We can either complete your order and ship your beautiful wig, or we can contact you to discuss our recommendation. Just designate your preference on the form!


Colors Rings

Borrow or purchase color rings from your favorite brands. If you choose to borrow color rings, just send back within 10 days and we'll issue a store credit plus an extra $5 to help cover shipping. To redeem your store credit, just complete the form sent along with your color rings, or call us at 1-800-581-2001.