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Brand Spotlight: Ellen Wille

Wigs.com is celebrating 25 years of innovation, beauty, and community. As part of this milestone, we’re highlighting the incredible brands that have shaped our journey. This week, we’re featuring Ellen Wille wigs. As Europe's premier alternative hair brand, Ellen Wille combines trending hairstyles with superior craftsmanship and premium materials. Discover how this luxury wig brand got started and why we find Ellen Wille très chic! 

A Short History of Ellen Wille

Ellen Wille’s journey from a small, mobile wig business to an internationally acclaimed brand is a testament to the designer’s creativity, determination, and vision. Starting in 1967, she traveled across Europe selling her handmade wigs directly from her van, building personal connections with clients along the way. Her first store in Frankfurt, Germany, marked the beginning of a new chapter, and as demand for her designs grew, she relocated her headquarters to Schwalbach am Taunus in the 1990s. Over the course of nearly six decades, Ellen Wille’s commitment to quality, color vibrancy, and a natural look transformed her company into Europe’s premier alternative hair brand.

More than just a business leader, Ellen Wille was known for treating her team as family, fostering loyalty, passion, and a shared sense of purpose. Her kindness and generosity matched her high standards of craftsmanship, leaving an enduring influence on colleagues and clients alike. Recognized with numerous awards, including the prestigious Hair Icon Award, she gained acclaim for innovative collections such as the Hair Society line—most notably the Aura wig, praised for its lightweight design. Although Ellen Wille passed away in 2024, her legacy continues to shine through her brand—an enduring icon in the wig industry— inspiring confidence and beauty with every style created.

Why Do We Love Ellen Wille Wigs?

Luxurious Hairstyles

Ellen Wille features trendsetting styles crafted with superior craftsmanship and premium materials. Each piece features one-of-a-kind detailing in hair fiber, color blending, and cap construction. Inspired by international fashion trends, this wig brand is ideal for clients seeking modern sophistication in every style.

Lower Density Wigs

Most Ellen Wille wigs are designed to have lower density. This characteristic not only offers a lightweight feel but also gives a natural appearance. By considering the wig’s density, along with its hair fiber and cap construction, you can find a wig that not only looks stunning but also feels incredibly comfortable throughout the day.

Amazing Collections

Each collection has its own unique focus—whether it’s human hair, fashion-forward designs, or opulent blends. Here’s a closer look at some of Ellen Wille’s most beloved collections:

Modixx - Classy yet innovative, this collection of synthetic wigs features trendy and classic hairstyles in both natural and vibrant colors. These wigs are a testament to the brand's expert craftsmanship.

Perucci - This line of synthetic wigs takes modern hair trends to the next level. Catered to more fashion-forward tastes, these wigs come in a variety of lengths, textures, and colors. Some styles even have monofilament for more natural movement.

Prime Power - Unlike other collections, the Prime Power line showcases human hair/synthetic blend wigs. This unique fiber blend moves and feels like human hair but has the color vibrancy and lightweight appeal of synthetic hair. 

Pure Collections - Ellen Wille has two lines of human hair wigs, the Pure Power and PUREurope Collections, which feature stunning wigs ranging from posh pixies to glamorous long hair

Hair Power - As one of the largest collections by Ellen Wille, Hair Power features premium synthetic wigs for every occasion, type, style, and taste. 

Top Power - This particular collection presents hair toppers designed with human hair, synthetic fiber, and the brand’s signature Prime Hair - an innovative blend of heat-resistant synthetic fibers and high-quality human hair. These toppers come in a variety of lengths and colors to give you the right amount of coverage and volume. 

Best-Selling Wigs from Ellen Wille 

A Message from Ellen Wille

Final Thoughts

Ellen Wille stands out as a beacon of excellence. These European wigs and hair toppers embody luxury, quality, and signature low density styles. For anyone who has worn an Ellen Wille wig or hair topper, there’s no question as to why this brand has more than earned its rightful place as an icon in the alternative hair industry!

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