How to Care for Wigs, Hair Pieces & Hair Extensions

The key to proper wig care is using the right techniques and the right products. Using wig care products designed specifically for wigs makes all the difference and will make your wigs & hairpieces look beautiful and even extend the life of your piece. Below are our expert tips to help guide you on how to take care of a wig by cleansing, conditioning, and styling. Remember: if you give love to your hair & it will love you back!


Wig Care
Beauty Essentials
For All Hair Types
Synthetic Wig Care
Synthetic Hair Care
For Synthetic Hair
Human Hair Wig Care
Pure Care Human Hair
For Human Hair

Cleansing and Conditioning Wigs

Human hair wigs and synthetic hair wigs each have special needs to maintain their optimal look and feel. Wigs, hair extensions & hairpieces made from human hair or synthetic hair endure intense chemical processing during production. Prolonging that supple movement crucial to a natural look is a must! To keep your wearable hair in tip-top shape, you must use specially formulated hair care products designed to accommodate whichever fiber you are wearing or working with. There is no need to cleanse daily, but other steps are necessary before or after each wear. Watch our video on How to Wash a Wig like an Expert. The simple tips and techniques outlined here can make all the difference!

When learning how to take care of a wig, most how-to guides leave out a crucial step: cleansing the wig cap. Learn how and why this step is so important here.


While a regular gentle shampoo might seem like a good idea, you'll be MUCH better off with a product custom-designed to meet the needs of highly processed hair. You'll protect your investment and keep your hair looking terrific. Unlike most wig care products, BeautiMark is free of toxic parabens, sulfates, glycols, phthalates, DEAs, and artificial dyes. The BeautiMark Pure Care line, specially formulated for human hair, contains no color-stripping sulfates.
Wig Expert Tip: If you are new to wearing hair, consider a kit that will outfit you with all you need. Try our 7pc Synthetic Hair Must Have Kit or the 6pc Human Hair Must-Haves Kit.


Styling Wigs and Extensions

One of the greatest benefits of synthetic wigs is that they require very little maintenance and do not have to be restyled after every wash. With synthetic hair, you'll want to steer clear of intense heat -- even a short burst of heat from an oven can cause irreparable fiber damage. If style versatility or daily styling routine is something you enjoy, human hair or heat-friendly synthetic hair is the way to go. For more information on how to style heat-friendly synthetic wigs, learn more in our blog here.

As different occasions call for different priorities, many of our clients keep both human hair and synthetic hair in their wardrobes. Having backups means you'll always have hair that is ready to wear.

Wig Expert Tip: If you fall in love with a human hair or heat-friendly synthetic hair wig, consider getting two. You can avoid overtaxing hair by keeping one styled curly and the other one straight.


While you will want to wash your wearable hair as infrequently as possible, it is critical that you hydrate daily with a leave-in conditioner. Natural hair is kept hydrated with oils from the scalp. This, of course, does not happen with wigs or hair add-ons. These products will also protect the hair before any heat styling. For synthetic hair, we recommend the Leave-in Conditioner from BeautiMark. For human hair, we recommend the 3-in-1 Daily Miracle Protect as this incredible product will provide hydration and heat protection - Perfect for use before heat styling or after daily wear!

Manipulate and Finish

Finishing touches make your style look completely custom! Two products in the Essentials line are perfect for synthetic and human hair wigs alike: Shaping Creme and Velvet Spray Gel. 

The Shaping Creme will add soft texture and shape, or you can use this creme to tame flyaways. This medium-hold cream is best used when warmed up in hands first before applying to your style.

BeautiMark's Velvet Spray Gel is an innovative lightweight spray gel that softly perfects any style. This spray gel provides a flexible hold with minimal product. A styling miracle that will keep your style without stiffness and refines your look with extraordinary staying power!

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