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2021: Year In Review at

Posted on December 03 2021

The team at has been working fervently to bring our clients some amazing new features throughout the year. In 2021, we launched many client-focused initiatives, and here are just a few of the new benefits of shopping at 

  • - Free Shipping
  • - BeautiMark Revamp
  • - Collection Filters + Density 
  • - Monthly Payment Option (Affirm)
  • - Virtual Consultations
  • - Zonos

Free Shipping

Free U.S. Ground Shipping* is now a permanent feature on for orders over $50! Plus, now you can see the accurate estimated shipping time based on your shipping address during checkout rather than a standard date range. There is no coupon needed to enjoy this benefit. So, even if you use a coupon code during a sale event, you will still be able to get free shipping, which you could not do before! *Applicable only for addresses within the contiguous United States. 

Free Shipping at

BeautiMark Revamp

Your favorite synthetic and human hair wig care products got even better! We developed BeautiMark a decade ago to give you the best alternative hair care products that are the perfect blend of science and nature.

BeautiMark Wig Care

New and improved, the 2021 BeautiMark products have new packaging with product formulas that are free of toxic glycols, sulfates, phthalates, parabens, DEAs, artificial dyes. In addition, the Pure Care Human Hair Care Line and Essentials Line are free of artificial fragrances as they are scented with all-natural essential oils. Explore BeautiMark:

Collection Filters + Density

Earlier in 2021, we showed you our new, upgraded filtering system where you can easily find your perfect style by adding filters for cap size, brand, hair fiber, length, cap design, price range, and so many more. The newest addition to this personalized filtering system is the Hair Density category. We know how important this category is when searching for the perfect wig, so use this filter to have an even better browsing experience.

Wig Hair Density Filter

Monthly Payment Option

On items over $250, you have the option to pay using Affirm, letting you buy now and pay for your item over time! Based on eligibility, you can split your order amount into monthly payments of 3 months, 6 months, or 12-month installments. Launched early in 2021, we’ve gotten such great feedback about this feature, and it is loved by both new wig wearers and long-time clients! 

Affirm on Product Page

Virtual Consultations

Our most client-centric feature launched this year is Virtual Consultations. This feature lets you video chat 1-on-1 with a Wig Expert. No question is too big or too small. Get personalized advice on how to find your perfect size, style, color, and more in an instant. Plus, this call is the perfect time to review care tips and even open your wig for the first time with a Wig Expert on the line.

Wig Consultations


In an effort to make our international clients’ shopping experience even easier, we implemented a program called Zonos. Zonos allows international customers to pay for their country’s duty & tax import fees at the point of purchase – instead of at the point of delivery. This payment breakdown and processing system allows for hassle-free deliveries!

Zonos in Checkout

If you love these features, wait until you see what we unveil in 2022! Our mission is to provide our clients with a hassle-free shopping experience at every stage. With the features listed above PLUS fast shipping, easy returns, no restocking fees, and personalized service, we hope we continue to make your #1 online alternative hair destination. 

1 comment

  • Georgiana Yasko: January 03, 2022

    Great !

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