Recapping Wigs.com's 25 Year Celebration

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Recapping Wigs.com's 25 Year Celebration

This year marks a major milestone for Wigs.com—25 years of empowering confidence, beauty, and self-expression. What started as a small team with a big vision has blossomed into the #1 online destination for wigs and alternative hair. As we wrap up our 25th-anniversary celebration, we wanted to recap all the fun over the last five months from spotlighting beloved brands to amazing giveaways.

Giveaways

Featured here: Hello Gorgeous Go-To Kit by BeautiMark

We wouldn’t be where we are today without our customers. To express our gratitude, we gave away wigs and products from favorite brands. If you’d like a chance to win a free wig, check out our Giveaways & Freebies page here.

Brand Spotlights

Featured Here: Code Mono by Ellen Wille in shade Hot Mocca Rooted

Over the past 25 years, we’ve had the honor of working with many incredible brands. We wanted to show our appreciation by highlighting a different brand each week that has been part of our journey. For each “brand spotlight” we showcased our favorite wigs, gave away freebies, and shared why the brand was special to us.

Timeline

Did you know Wigs.com started out in a small, one-room office? It’s amazing to have watched the company grow over more than two decades into the leading online retailer for wigs and alternative hair. We’ve maintained our commitment to helping people feel confident, beautiful, and empowered by offering education, virtual consultations, TruColor imagery and resources. To learn more about our history, check out our timeline here.

Collaborations

We collaborated with inspiring organizations and brands. We showcased charities such as Breastcancer.org, EBeauty, and Stand Up To Cancer—organizations that strive to make a difference for those navigating their cancer journeys. We partnered with Noriko to create the exclusive ‘Arabian Sand’ shade, available only at Wigs.com on the Angelica PM wig. We even made our debut at New York Fashion Week, working alongside renowned hairstylist Vivienne Mackinder to complement Malan Breton’s stunning designs.

New Product Launches

Featured Here: Hello Gorgeous Go-To Kit by BeautiMark

We launched new products from our in-house brand BeautiMark, including an upgraded wig stand, a scalp stimulator brush, and a light-up mirror. Some of these items are even included with our go-to kit, which has all the essentials you need to care for your wigs wherever you go!

Final Thoughts

As we close out our 25th anniversary celebration, we’re filled with gratitude for everyone who has been part of this incredible journey—our loyal customers, trusted brand partners, and passionate team. From humble beginnings to becoming the go-to destination for wigs and alternative hair, our mission remains the same: to empower confidence and beauty in every individual. The past 25 years have been remarkable, but this is just the beginning. We can’t wait to continue innovating, inspiring, and growing with you in the years to come. Here’s to the next 25!