stories & interviews

How the Wigs.com Team Stands Up to Cancer 

With over 25 years in the wig industry, we’ve had the honor of supporting thousands of women on their hair loss journeys. We understand the profound physical and emotional challenges that can come with hair loss, which is why we actively partner with organizations that align with our mission to empower, support, and connect our community to meaningful resources. In 2024, we proudly began our collaboration with Stand Up To Cancer (SU2C) whose mission is to raise funds for research to detect, intercept, and treat cancers with the aspiration to cure all patients. Together, we can stand up, support lifesaving research, and inspire hope.

Why We Stand Up to Cancer: Stories from the Wigs.com Team

Cancer touches the lives of many, including members of our own Wigs.com team. Through our partnership with SU2C, we honor our loved ones and share our personal stories to uplift and inspire others.

Our Director of Marketing Strategy Kristin shares: “I stand up for my mom, who was diagnosed with a rare cancer in 2020 and fought bravely until her passing in 2023. Stand Up To Cancer funds research for rare cancers like hers, and I’m honored to stand up for the future of cancer research.”

Our Vendors & Partners Lead Sophia shares, “I stand up for my aunt who was diagnosed with breast cancer in 2016. I also stand up for my best friend who was diagnosed with breast cancer in 2024.” 

 Our Creator Program Coordinator Zoe shares, “I stand up for my cousin who was diagnosed with breast cancer. She is incredibly strong and inspiring!”

Our Web Developer Kat shares, “I stand up for my mother who was diagnosed with breast cancer and thyroid cancer in 2024. She rang the bell this year!” 

Watch how the Wigs.com team stands up to cancer. 

Final Thoughts

You can join us in supporting Stand Up To Cancer by using code SU2C10 to receive 10% off your purchase at Wigs.com! For every purchase made using this discount code, Wigs.com will donate 10% of the retail price from each order to SU2C. 

Please note: SU2C10 cannot be used on purchases within the Color Ring Program and cannot be combined with other coupons or special offers. Offer valid through February 28, 2026. Wigs.com will make a minimum guaranteed donation to SU2C of $25,000.

As a proud supporter of @SU2C, we hope you’ll tune in on Friday, August 15th at 8pm ET/PT and 7pm CT for a televised fundraising special in Nashville to support cancer research focused on finding cures. It’s one night with one goal: Beat cancer. Learn more at StandUpToCancer.org/Show. #StandUpToCancer

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